From large companies to SMEs and start-ups, all must face communications challenges by innovative services and tools. Effective strategic communication requires an innovative combination of traditional communications strategies and social media, including Web Reputation. And a solid and positive online reputation cannot be built in one day. It sprouts and grows and changes constantly based on the content created and shared by users. Online reputation has become a key component for corporations, and it requires a good understanding of the web as well as a bulletproof methodology and reliable tools. We therefore offer analysis and advice on online reputation (web reputation) for brand, high profile individuals, celebrities, politicians with the support of a law firm specialized in Internet law and rules including international and European law dealing with the subject.